The Relation Management (RM) group is a specialist group within the Press & Communication (PR) staff unit and was set up by the Directorate in the course of the "DESY 2030" strategy process. As our name suggests, we ensure that DESY can expand its relationship network in a professional and timely manner. By providing and further developing the DESY CRM, other digital tools and special event formats, we enable the various DESY teams to stay in contact with their respective stakeholders in the best possible way.